NCC Exhibits at 2017 ASAE Annual Meeting & Expo

In her opening keynote address to the audience at the 2017 ASAE (American Society of Association Professionals) Annual Meeting and Expo in Toronto, Nilofer Merchant (Fellow at the Martin Prosperity Institute, and a visionary behind more than 100 products in the tech industry) talked about the power of “onlyness,” a term she coined.  She uses this term to remind executives to make their ideas powerful, and also as a way for anyone to “make a dent” in this social media-driven world where there are countless new ideas floating around at any given time.

With that, on August 13th, ASAE’s Annual Meeting & Expo was underway.  NCC was proud to exhibit for the fourth straight year, striving to showcase our onlyness among the 395 companies on hand to exhibit to key leaders of national associations.  About 4,500 executives and exhibitors walked through the doors of the convention center to participate in ASAE.  We were privileged to meet with a large number of Expo attendees to discuss the ways in which we are enabling communication and collaboration for our customers.

NCC’s representatives utilized their decades of experience as sales and business development executives to market the diverse services NCC offers,  including AudioVisual design, engineering and installation; virtual and live event supportmultimedia production; and transcription and captioning.

NCC Booth - ASAE
The NCC booth at ASAE

We continued our tradition of games, prizes, and giveaways right at our booth, as guests had the opportunity to play Jenga and Guess the Number of Marbles; one lucky visitor walked away with a Fitbit Blaze Smart Fitness Watch; and we gave away loads of NCC swag including water bottles, pens, mousepads, thumb drives, and USB plugs.

ASAE is a leading organization for association management and represents both organizations and individual association professionals.  The ASAE Annual Meeting & Expo brings in thousands of association professionals and industry partners who gather to exchange resources, strategies, and solutions.  Over the course of the event, attendees are “equipped with a year’s worth of support in their daily responsibilities as leaders in the association industry.”

NCC looks forward to our fifth appearance at the ASAE Annual Meeting and Expo in August of 2018 in Chicago!